5 Reasons Why Now Is the Time for Marketers to Upskill in AI

The rapid evolution of artificial intelligence is reshaping industries at an unprecedented pace, with marketing, advertising, and public relations at the forefront of this transformation. As we approach 2025, integrating AI tools is not just an option—it’s a necessity for staying competitive. Here’s why now is the perfect time to upskill in AI:

1. AI Is Already Reshaping Marketing and Communications

The global market revenue for AI in marketing is projected to reach $107.5 billion by 2028, up from approximately $16 billion in 2021.

This exponential growth underscores AI’s pivotal role in the industry. Moreover, 69.1% of marketers have incorporated AI into their operations, reflecting its widespread adoption.

2. Consumer Expectations Are Rising

A significant 88% of marketers working with AI report that the technology has helped them personalize the customer journey across different channels.

This personalization is crucial as consumers increasingly demand tailored experiences.

3. New Skills Are Key to Job Security

The AI marketing sector is projected to grow at a compound annual growth rate (CAGR) of 29.79% from 2020 to 2027.

As AI continues to evolve, professionals equipped with AI skills will be better positioned to adapt to changing job roles and maintain job security.

4. The Cost of Waiting Is Too High

By the end of this year, 45% of agencies are predicted to adopt AI technologies. Delaying AI integration could result in falling behind competitors who are already leveraging these tools to enhance efficiency and effectiveness.

5. Preparing for 2025 and Beyond

AI marketing spending is projected to hit $80 billion globally by 2025. This substantial investment indicates that AI will be integral to future marketing strategies, making it imperative for teams to be AI-ready.

The Bottom Line

Upskilling in AI is no longer optional; it’s a strategic imperative. Equip your marketing, advertising, and PR teams with the tools and knowledge they need to innovate, adapt, and lead as we head into 2025. Now is the time to act.

Remember, AI won’t take your job. Someone who knows how to use AI will. Upskilling your team today, ensures success tomorrow. In-person and virtual training workshops are available. Or, schedule a session for a comprehensive AI Transformation strategic roadmap to ensure your marketing team utilizes the right GAI tech stack for your needs.